Sparks & Honey is a trendwatching agency that does it the New York way & as a Dutch trendwatcher I had to check it out what that means! I get a tour at Sparks & Honey and talk to VP Jim Doria. What trends do they analyze? They created a sophisticated way to analyze trends from 56k signals found in articles, tweets & Youtube videos among other things. They also have a great daily briefing of cultural trends online and in the studio & a lot of reports are free!