At Broadway New York, I am interviewing Jan Raes who is a Sustainability Advisor at ABN AMRO Bank. Jan came to the United Nations in New York and he talked about the Circular Economy Finance Guidelines. This initiative was started by three big Dutch banks inspired by the ambition to create a joint framework for financing the circular economy. The guidelines meet a need for better insight into financial backing for the circular economy and aim to help drive such financing. They made it open source, right to copy, and the aim is to make these guidelines to become the world standard in the circular economy. How do they want to do that? What is the interest of the world in sustainability?