Coolbrands: Storytelling for professionals

Maarten Schäfer is the owner of Coolbrands and he traveled around the world to meet brands and help them to write their story. This resulted in the book publications of Around the World in 80 Brands. Maarten now focuses on storytelling for professionals (e.g. business owners). When people Google you, they will most likely define you according to what they find on you in Google. Maarten helps people to position theirselves in a different way as the authority that they are. He thinks that there is a lot of value in people also discovering more dimensions of you (like your passion, vision, contribution to society) instead of people only finding that boring fact of your 20 year accounting experience in Google. Why is this so important? Who are his typical clients?